65 is the new 65.

The generation that started revolutions in culture, politics, and identity has always demanded attention.
It still does.

And yet, Boomers are under marketed to, despite their undeniable influence.
Our mission is to connect clients to the Boomer Generation:
where they live, in their language, with work that is strategically sophisticated, technologically advanced and creatively magnetic.


Brand Aware.  Brand Loyal.

The Boomer Generation has always known how to spend, and this has powered the most dynamic economy the world has ever seen.  For Boomers, their ability to earn, invest and spend is a legacy they intend to keep going strong.
There is a breathtaking opportunity for brands to re-introduce themselves to the generation that still controls 70% of the wealth in America.
It's an opportunity we can't pass up.


The things we do for our Clients.

Gen B Group creates and produces engaging YouTube videos that will build your brand's relevance to this lucrative target across every customer connection point:  online, in-store, at work, and at play.

Our expertise includes:

  • Brand Identity

  • Strategic Positioning

  • Creative Ideas and Execution

  • New Product Development

  • Brand Communication Planning, Internal and External

  • Social Media and Thought Leadership

  • Experiential Marketing


The Boomers who run Gen B Group


Terrie Paladino


(Chief Opportunity Officer)

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Rob Cohen


(Chief Imagineer Officer)

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Make Contact... See what happens.
Gen B Group

914. 434. 0417